ADAM HERNANDEZ

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03 — Expertise

Core Specializations

The areas where I create the most leverage for a business and its teams.

01

Sales Leadership

Leading multi-market retail sales teams to exceed aggressive year-over-year targets through clear goals, coaching cadence, and accountability.

Revenue Growth Strategy Sales Forecasting Performance Management

02

People & Performance

Hiring, coaching, and developing managers and consultants — turning underperformers into recognized top performers.

Team Building Coaching & Development Talent Selection

03

Partner & Channel Management

Building influential relationships with store and district leadership to align priorities and drive sell-through across partner retail.

Channel Strategy Stakeholder Alignment Partner Enablement

04

Customer Experience Strategy

Standardizing best-in-class demonstrations, consultations, and solution-selling to lift satisfaction and category awareness.

CX Programs Solution Selling Loyalty

05

Retail Program Execution

Directing merchandising, promotions, and product launches with operational compliance, inventory accuracy, and visual standards.

Merchandising Launch Execution Inventory Accuracy

06

Sales Enablement & Training

Hands-on product training and enablement programs that make frontline associates confident, credible sellers.

Product Training Playbooks Field Coaching

07

KPI & Business Analytics

Building KPI-tracking systems and translating market data into strategies for share, adoption, and satisfaction.

KPI Systems Market Analysis Data-Driven Decisions

08

Strategic Planning & Budget

Planning, budgeting, and resource allocation that improve business efficiency and protect financial health.

Strategic Planning Budget Management Business Development

09

Change Management

Overhauling service-delivery processes and rolling out new systems and technology across markets and global operations.

Process Overhaul Cross-Functional Projects Executive Communication

Toolkit

Core Competencies

Sales Leadership People & Performance Management Team Building & Development Partner & Channel Management Business Development Strategic Planning Customer Experience Strategy Retail Program Execution Sales Enablement & Training KPI & Business Analytics Revenue Growth Strategy Sales Forecasting Cross-Functional Collaboration Budget Management Change Management Executive Communication

Credentials that back the craft

MBA and B.A. from Texas A&M International University.

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Resume

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A full overview of my sales and operations leadership experience, achievements, and education.

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