ADAM HERNANDEZ

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02 — Experience

Career History

15+ years of progressive sales and operations leadership across Microsoft and AT&T.

San Antonio, TX

Microsoft

2024 — Present

Partner Store Market Manager

2024 — Present

Drive retail sales performance and Microsoft brand presence across a multi-store partner territory, leading frontline enablement, partner relationships, and end-to-end operational execution.

  • ✦Grew Microsoft device, accessory, and services sell-through across 55 Best Buy locations by analyzing market data, optimizing product-assortment influence, and deploying targeted sales strategies — adding 6% YoY in OEM sales and 12% YoY in Microsoft 365 attach rate.
  • ✦Built influential relationships with store and district leadership to align on priorities and execution, coaching partner associates through hands-on product training to exceed sales and customer-experience goals.
  • ✦Elevated customer experience and category awareness by strengthening associate product expertise and standardizing best-in-class demonstrations, consultations, and solution-selling practices.
  • ✦Directed flawless in-store execution of merchandising, promotions, and product launches — driving operational compliance, inventory accuracy, and visual standards across the territory.
  • ✦Delivered market insights to cross-functional stakeholders, surfacing risks, growth opportunities, and competitive trends that shaped regional strategy.

San Antonio, Austin & McAllen, TX

AT&T

2007 — 2023

Area Retail Sales Manager

2018 — 2023

Directed sales, business development, marketing, and customer success across multiple retail markets; built the strategies, processes, and programs that generated demand and sustainable revenue.

  • ✦Ranked #1 Area Sales Manager for Fiber volume, selling 5,000+ units and exceeding personal targets.
  • ✦Achieved $1M in revenue growth by launching innovative sales and customer-service strategies that drove acquisition, expansion, and retention.
  • ✦Hired, coached, and led a team of high-performing Retail Store Managers, setting performance goals and training programs that exceeded aggressive year-over-year sales targets.
  • ✦Strengthened the customer experience year over year by implementing new systems, best practices, and technology across all locations.
  • ✦Improved business efficiency through strategic planning, budgeting, and merchandising.

Program Execution Manager

2017 — 2018

Promoted to a cross-functional leadership role to overhaul service-delivery processes and drive KPI attainment across global operations.

  • ✦Led a global customer-service operations initiative across Depot and Procurement services, supporting End-User and Retail operations and improving satisfaction at scale.
  • ✦Managed complex cross-functional projects — owning budgeting, resource allocation, risk management, and stakeholder communication — to hit KPIs for service level, quality, revenue, productivity, and reliability.
  • ✦Coached a team of managers to record results while fostering a culture of collaboration, inclusion, and customer success.
  • ✦Built a comprehensive KPI-tracking system that delivered data-driven insights and optimized operational efficiency.

Retail Sales Manager

2007 — 2017

Drove customer acquisition and revenue growth through strategic sales planning, forecasting, and consultative selling.

  • ✦Exceeded personal sales goals by 100% year over year as a consistent top performer.
  • ✦Hired, trained, and developed retail sales consultants to surpass sales goals year over year, coaching individuals to reach untapped potential.
  • ✦Built a strong sales pipeline through forecasting, relationship-building, and persuasive, value-based presentations.
  • ✦Boosted operational performance and brand identity through compelling merchandising and inventory management.
  • ✦Established data-driven customer-service strategies that improved quality, productivity, and financial health.

The results behind the roles

$1M in revenue growth, #1 Fiber ranking, and category growth across 55 partner stores.

See The Impact

Resume

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